Hooked

Hooked

Hooked

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.

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Product Details :

Genre : Business & Economics
Author : Nir Eyal
Publisher : Penguin Canada
Release : 2014-11-04
Total Pages : 256 Pages
ISBN : 9780143193524


Hooked

Hooked

He wants revenge, but he wants her more. Once Upon A Time, there was a little boy. His belly full of laughter, his life full of joy. Until one day, something changed; stripped his innocence away. The hole inside making space for the devil to come and play. His dreams gone forever, he grew up way too fast. An endless night of crocodiles, and watches made of glass. He grew into a villain, the taste of vengeance on his tongue. Craving to make his enemies pay for the misdeeds they had done. Instead he found a darling girl, and refused to let her go. For what better way to make the man pay, than to steal his little shadow. *Hooked is a full-length, complete standalone and the first in The Never After Series: A collection of fractured fairy tales where the villains get the happy ever after. This is a DARK Contemporary romance (not fantasy) featuring mature themes and content that may not be suitable for all audiences. Reader discretion is advised.*

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Product Details :

Genre :
Author : Emily McIntire
Publisher :
Release : 2021-09-07
Total Pages : 338 Pages
ISBN : 1737508370


Hooked

Hooked

NATIONAL BESTSELLER From the #1 bestselling and Pulitzer Prize-winning author of Salt Sugar Fat, the troubling story of how food companies have exploited our most fundamental evolutionary instincts to get us hooked on processed foods. Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that processed food is addictive, like drugs or alcohol? Motivated by these questions, Pulitzer Prize-winning investigative reporter Michael Moss began searching for answers, to find the true peril in our food. In Hooked, Moss explores the science of addiction and uncovers what the scientific and medical communities--as well as food manufacturers--already know, which is that food can, in some cases, be even more addictive than alcohol, cigarettes, or drugs. Our bodies are hard-wired for sweets, so food manufacturers have deployed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we've evolved to prefer convenient meals, so three-fourths of the calories we get from groceries come from ready-to-eat foods. Moss goes on to show how the processed food industry has not only tried to deny this troubling discovery, but exploit it to its advantage. For instance, in a response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with "diet" foods that are hardly distinguishable from the products that got us into trouble in the first place. With more people unable to make dieting work for them, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us what we can do so that we can once again seize control.

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Product Details :

Genre : Health & Fitness
Author : Michael Moss
Publisher : Signal
Release : 2021-03-02
Total Pages : 480 Pages
ISBN : 9780771059612


Hooked

Hooked

From the 2-time Tony Award-winner and the star of TV’s Younger, funny and intimate stories and reflections about how crafting has kept her sane while navigating the highs and lows of family, love, and show business (and how it can help you, too). Whether she’s playing an “age-defying” book editor on television or dazzling audiences on the Broadway stage, Sutton Foster manages to make it all look easy. How? Crafting. From the moment she picked up a cross stitch needle to escape the bullying chorus girls in her early performing days, she was hooked. Cross stitching led to crocheting, crocheting led to collages, which led to drawing, and so much more. Channeling her emotions into her creations centered Sutton as she navigated the significant moments in her life and gave her tangible reminders of her experiences. Now, in this charming and poignant collection, Sutton shares those moments, including her fraught relationship with her agoraphobic mother; a painful divorce splashed on the pages of the tabloids; her struggles with fertility; the thrills she found on the stage during hit plays like Thoroughly Modern Millie, Anything Goes, and Violet; her breakout TV role in Younger; and the joy of adopting her daughter, Emily. Accompanying the stories, Sutton has included crochet patterns, recipes, and so much more! Witty and poignant, Hooked will leave readers entertained as well as inspire them to pick up their own cross stitch needles and paintbrushes.

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Product Details :

Genre : Biography & Autobiography
Author : Sutton Foster
Publisher : Hachette UK
Release : 2021-10-12
Total Pages : 203 Pages
ISBN : 9781538734278


Hooked

Hooked

Shortlisted for the 2022 Sports Book Awards 'brave ... visceral ... a brilliant, brilliant read ... I would recommend this book to everyone.' Nihal Arthanayake, BBC Radio 5 Live 'so honest ... everybody should read Hooked to understand what anybody in this situation has been through.' Susanna Reid, Good Morning Britain 'a fantastic book ... a remarkable read.' Richard Madeley, Good Morning Britain 'Brave, poignant and very moving. This book will change lives.' Jamie Redknapp 'A courageous, emotional and vitally important book.' Jeff Stelling Paul Merson's wonderfully moving and brutally honest memoir of battling addiction for three decades. For twenty-one years Paul Merson played professional football. He won two First Division titles with Arsenal and was one of the finest players of his generation. But for thirty years Paul Merson has also been an addict. Alcohol, drugs, gambling: a desperately unenviable cocktail of addictions and depression which has plagued his entire adult life and driven him to the verge of suicide. 'I've come to realise that I'm powerless over alcohol ... I'm an alcoholic. My drinking and gambling have left a lot of wreckage.' Until recently the drinking and gambling were still raging. 'I wanted to kill myself. I couldn't go on anymore. I just couldn't see a way out.' Then something clicked. 'One day, I was walking home from the pub late on a Sunday evening, and I thought to myself: I've had enough of feeling like this, every day of my life. I rang up Alcoholics Anonymous the next day, and since then I haven't had a drink.' Hooked is Merson's wonderfully moving and brutally honest memoir of battling addiction, searingly charting his journey over three decades. It is absolutely unflinching in detailing his emotional and psychological troughs and in raking over the painful embers of an adult life blighted by such debilitating issues. Hooked will kick-start a crucial national conversation about addiction, depression and the damage they wreak. 'Addiction is the loneliest of places. You're a slave to insecurity and ego. But it has to be you that wants things to change. Never be afraid to talk: the more you talk about the addictions the more it takes the power out of them. You're never alone.'

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Product Details :

Genre : Biography & Autobiography
Author : Paul Merson
Publisher : Headline
Release : 2021-09-16
Total Pages : 320 Pages
ISBN : 9781472282545


Hooked

Hooked

This collection of ten true stories is based on interviews with people who, in their youth, lived with an addicted parent or sibling. The subjects speak honestly about what it was like to grow up with a family member addicted to alcohol, drugs, food, pills, or gambling. While describing how they managed to cope, interviewees explore the full range of situations and emotions they experienced —from denial, anger, and confusion to acceptance and forgiveness. Their maturity, sensitivity, and even their sense of humor will give teens going through similar situations the important realization that there are many ways to break free from the chains of others’ addictions.

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Product Details :

Genre : Juvenile Nonfiction
Author : Chloe Shantz-Hilkes
Publisher : Annick Press
Release : 2013-02-01
Total Pages : 128 Pages
ISBN : 9781554515196


Hooked

Hooked

From the author of the On the Line and Fire on Ice hockey romance series comes a sultry standalone novel featuring a brooding NHL player who’s hell on skates—and the no-nonsense woman who forces him to clean up his act. Miranda: Even though I’m broke, putting myself through college, and working two jobs, I’m trying to make the best of it. Meanwhile, Jake Birch, hockey’s hottest bad boy, lives in a luxury hotel in downtown Chicago—and still complains about every little thing in his penthouse. But after I tell him off, instead of getting me fired, Jake requests me as his personal housekeeper. Then he starts flirting with me. Only I’m not flirting back . . . at least, I’m trying not to. Did I mention that he’s hockey’s hottest bad boy? Jake: I’ve met the best woman at the worst possible time. Miranda is the fire to my ice—a sexy, charmingly candid spark who breaks down my walls and reminds me what it’s like to feel again. But I’m being forced to date my team owner’s daughter to keep my job, so I can’t be caught with Miranda. Still, we’re getting closer—until Miranda finds out about my “girlfriend.” And that’s not the only secret I’ve been keeping. But Miranda’s the one I want . . . even if she doesn’t believe me. Praise for Hooked “I loved this book, an awesome romance with some chuckles and a little sexiness. I will definitely be checking out other books by Brenda [Rothert] and I absolutely recommend this book.”—BookSmacked (Five stars) “A sexy, heartwarming tale, that I truly enjoyed. I wouldn’t hesitate to recommend it to anyone who enjoys sports romance or really contemporary romance in general.”—Where the Night Kind Roam “Sexy, sweet and totally had me swooning. Prepare to get Hooked.”—New York Times bestselling author Sawyer Bennett “Hooked is sexy, sweet, and full of steam! Jake is pure alpha male and a hockey bad boy. But he steams up the pages with Miranda, a sassy, independent housekeeper. My favorite Brenda Rothert book yet! A total must-read.”—USA Today bestselling author Chelle Bliss “The heroine is strong and sassy while the hero is impossible not to love. I laughed out loud several times at cute banter and clever lines. I’d recommend a one-click without hesitation!”—New York Times bestselling author S.E. Hall “Hooked is a sweet, steamy and romantic story with characters you’ll fall in love with.”—USA Today bestselling author Kelly Jamieson “Brenda Rothert writes a sweet, compelling hockey romance about a bad-tempered hockey player. I enjoyed this emotional story.”—Cocktails & Books “Brenda Rothert did a wonderful job with this story. It’s a nice read that I enjoyed 100%!”—Cristiina Reads “Hooked is everything that I’ve come to expect from one of Brenda [Rothert’s] books, and more.”—Smut Book Junkie Book Reviews “What a sweet story . . . the banter, the love scenes and the sweet touching moments. It is such an easy and enjoyable read.”—Read-Love-Blog “Bravo to Brenda! I cannot wait to read more of her books!”—Kelly’s Book Blog “I loved both characters as they battled through all the hurdles to finding their HEA. . . . I thoroughly enjoyed Hooked.”—Books & Boys Book Blog Includes an excerpt from another Loveswept title.

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Product Details :

Genre : Fiction
Author : Brenda Rothert
Publisher : Loveswept
Release : 2016-12-06
Total Pages : 202 Pages
ISBN : 9780425286067


Hooked

Hooked

Society tells us that sex is an act of self-expression, a personal choice for physical pleasure that can be summed up in the ubiquitous phrase: “hooking up". Millions of American teenagers and young adults are finding that the psychological baggage of such behavior is having a real and lasting impact on their lives. They are discovering that “hooking up” is the easy part, but “unhooking” from the bonds of a sexual relationship can have serious consequences. A practical look into new scientific research showing how sexual activity causes the release of brain chemicals, which then result in emotional bonding and a powerful desire to repeat the activity. This book will help parents and singles understand that “safe sex” isn't safe at all; that even if they are protected against STDs and pregnancy, they are still hurting themselves and their partner.

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Product Details :

Genre : Family & Relationships
Author : Joe S. McIlhaney, Jr.
Publisher : Moody Publishers
Release : 2008-08-01
Total Pages : 177 Pages
ISBN : 9781575673981


Hooked

Hooked

If you ask the confident and snarky skater girl, and she's in the mood to share, she'll tell you her name is Cat. She might even tell you that she's hooked on graffiti, 80s movies, and having fun--the riskier the better. Cat will share a good time with you, but she won't ever trust you enough to share her heart. It's protected by secrets and she'd like to keep it that way. Cat knows one thing for certain: Love isn't really her thing. If you ask the confident and rich pretty boy, he might tell you his name is Huck. He might even tell you he loves a challenge and is used to getting his way. He won't tell you that his life is a mess because he risked his heart by trusting the wrong girl. Huck is ready for a change, he just wasn't ready to get hooked on someone like Cat. Huck knows one thing for certain: Love hasn't done him any favors, but Cat just might be worth the risk. Cat and Huck think a one-night stand seems harmless, but when all the little secrets they didn't share turn out to be toxic truths, they realize how easily a one-night stand (or a few) could ruin everything. The thing is, you can be ruined in more than one way. Once you're HOOKED, what wouldn't you risk for the chance at more?

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Product Details :

Genre : Fiction
Author : Christine Renee Manzari
Publisher :
Release : 2017-05-22
Total Pages : 446 Pages
ISBN : 0998479381


Hooked

Hooked

A gorgeous literary feminist take on what happened to Wendy and Captain Hook after Neverland from the bestselling author of Wendy, Darling, perfect for fans of Christina Henry and V.E. Schwab. Exploring themes of grief, survivor's guilt and healing broken bonds, Hooked is a modern-day Peter Pan story, perfect for fans of retellings, Christina Henry and V.E. Schwab. Once invited, always welcome. Once invited, never free. Captain James Hook, the immortal pirate of Neverland, has died a thousand times. Drowned, stabbed by Peter Pan’s sword, eaten by the beast swimming below the depths, yet James was resurrected every time by one boy’s dark imagination. Until he found a door in the sky, an escape. And he took the chance no matter the cost. Now in London twenty-two years later, Peter Pan’s monster has found Captain Hook again, intent on revenge. But a chance encounter leads James to another survivor of Neverland. Wendy Darling, now a grown woman, is the only one who knows how dark a shadow Neverland casts, no matter how far you run. To vanquish Pan’s monster once and for all, Hook must play the villain one last time…

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Product Details :

Genre : Fiction
Author : A.C. Wise
Publisher : Titan Books (US, CA)
Release : 2022-07-12
Total Pages : 336 Pages
ISBN : 9781789096842